ARTE ESPINA RUGS

Arte Espina (www.arteespina.it) is the company founded by Theo and Margo van Dooren in the Netherlands in 2000 to provide modern designer rugs at an affordable price. Until then, the modern carpet was an inexpensive alternative to traditional rugs, obsolete motifs inspired by the Persian carpet and often of poor quality.

Theo van Doren surrounds himself with designers with experience in the textile world and begins the production in China of handmade rugs with innovative graphics and high quality. For this reason the company has patented the Espirelle fabric, the innovative acrylic yarn used in series production. Espirelle is a synthetic material with two relevant properties: stable and homogeneous colors over time, wool effect to the touch.

In addition to productive innovation, Arte Espina has also been a pioneer in marketing technique. In fact, he created the catalog with hundreds of visual impact models. The team of designers within the company was concerned with studying trends in the world of furniture to propose new and attractive models of rugs. So every year a new catalog was proposed with numerous original proposals. The founder retired and the brand was sold to another company that successfully pursues the philosophy of contemporary rugs at an affordable price.

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